Hi, I'm Laurie, but most people call me Hollar.
Wordwhirler. Phrase-bender. Idea-wrangler.
A little ziggle, a little zaggle, a quick crank of the thinky-wheel and suddenly things start humming: snip-snap scripts, ta-da taglines, ca-ching concepts doing a tiny strut down the page.
Then wheeee—electric-sparky, goosebumpie, oh-hello-there ideas come galumphing in, loop-de-looping through the brief, somersaulting past the obvious, doing a quick whoops-a-daisy around the good-enoughery, and landing with the satisfying thunk of "Yep, that's it!"
Funny how that happens.
I live in a river house in the woods just north of Manhattan with my clowder of cats. I kayak every chance I get. (You should see my shoulder muscles.) I might be the only creative in the world who bought their dream home while on production in Romania. If you've done the same, I'd love to swap stories over a glass of ţuică.
EXPERIENCE
Freelance Creative Director, Copywriter, Pitch Winner · Hollar Creates · 2025 - Present
adam&eveDDB, Movers+Shakers, 1000heads, Big Com, FIRST Agency, Cornett Advertising, Animus Studios, The Jeff Agency
Creative Director · Monks · 2021 - 2024
Creative Director · TBWA\Worldwide · 2020 - 2021
Creative Director · Firstborn · 2018 - 2020
Sr. Copywriter → ACD → CD · VML · 2013 - 2018
Check out my resume!
CLIENTS
Google Gemini
Google Photos
Google DeepMind
Mclaren F1
Apple
Beats
Peloton
Intuit
AMC Networks
Merlin Entertainments
Legoland
Madame Tussauds
Uber Eats
Burger King
Checkers
Baskin-Robbins
Sonic Drive-In
Tim Hortons
Kroger
Bagel Bites
Contadina
Heinz 57
Visa
NextData
Hillshire Snacking
Skinny Cow
Campbell’s Soup
Kool-Aid
Diageo
Smirnoff
Corona
Coors Light
Blue Moon
Seattle’s Best
Toys R Us
Chewy
T-Mobile
Metro by T-Mobile
Verizon Wireless
Ford Motor Company
Chevron
Halls
Zyrtec
ORB Wellness
Visine
Unilever
Johnson & Johnson
American College of Financial Services
EDUCATION
The University of North Carolina at Chapel Hill
Bachelor of Arts in Journalism
Concentration in Advertising
AWARDS
Tempo by Beats: The future of Apple's product experiences
D&AD Graphite Pencil: Design Transformation / Operational Transformation
D&AD Wood Pencil: Digital Design / Service Digitisation
Quest to Legoland: The GPS built for kids
Silver Cannes Lion: Entertainment App / Games
Silver Cannes Lion: Entertainment Brand Experience: Mobile
Silver Cannes Lion: Mobile Innovation In Brand Experience
Bronze Cannes Lion: Digital Craft / Native & Built-In Feature Integration
Bronze Cannes Lion: Mobile / Activation By Location
Bronze Cannes Lion: Design / Graphic Design
D&AD Wood Pencil: Digital & Mobile Graphic Design
One Show Silver Cube: Apps / GPS / Location Technology
5 One Show Merits
ADC Silver Cube
Bronze Clio
Silver Jay Chiat Award: Strategic Excellence Product/Service Creation
Webby: People's Choice Games: Family & Kids
Webby: Mobile Sites & Apps Best Use of GPS or Location Technology
Communication Arts Winner: Annual 58 Mobile
AIGA: Mobile Games / Apps
Gold Ciclope Award: Digital Craft App
Gold El Ojo de Iberoamerica: Better Experience With The Use Of Data
2 Silver El Ojo de Iberoamerica: Mobile Games / Media / Use of Data
Silver London International Awards: Digital Apps
Cannes Lions Shortlist: Creative Data / Use Of Real-Time Data
2 Cannes Lions Shortlists: Outdoor / Travel & Transport
Cannes Lions Shortlist: Design / App
Cannes Lions Shortlist: Entertainment / Excellence in Partnerships
Cannes Lions Shortlist: Digital Craft / Data Storytelling
Cannes Lions Shortlist: Digital Craft / Innovative Use of Technology
Cannes Lions Shortlist: Entertainment / Digital & Mobile Games
Cannes Lions Shortlist: Mobile / Data / Insight
Cannes Lions Shortlist: Creative Data Lion / Data-Technology
The A-List Awards Shortlist: Interactive Games
Legoland Dollars: The kids' theme park currency listed on foreign exchange boards
Silver Cannes Lion: Media
4A's Partner Award: Brand Partnership / Large Agency
Cannes Lions Shortlist: Direct
Surviving the Badlands: The first miniseries created only for Instagram Stories
Cannes Lions Shortlist: Social & Influencer Brand Storytelling, One Show Shortlist
Specialists Need Specialists Too: The first consumer campaign in a 98-year-old institution's history
AAF Best in Show - Copywriter of the Year
4 Silver AAF ADDYs
