Surviving the Badlands
The Badlands are deadly. So was the extended gap between seasons 2 and 3. To keep fans engaged, we created the first miniseries for Instagram Stories, turning mindless tapping into life-or-death decisions. Fans became their favorite characters, and controlled their fates. But first, I became The Widow, piecing together VO from 16 episodes to create storylines that never aired on TV. Along the way, I learned to speak like an oil baron who murdered her husband.
Cannes Lions Shortlist: Social Brand Storytelling, One Show Shortlist
