Quest to Legoland

We positioned Legoland Florida as ‘built for kids to take the lead.’ In between briefs I had a thought… that became an idea… that became a partnership with Google… that became an award-winning experience. A way for kids to take the lead starting with the ride to the resort. A game-playing, trivia-crushing, Lego Minifigure-led adventure, keeping them entertained along the way. You’re welcome, parents. 

5 Cannes Lions, D&AD Pencil, 5 One Show Merits, Bronze Clio, 3 Webby Awards, Silver ADC