Legoland Dollars

The theme park built for kids had a currency for kids, and no idea what to do with it. So we partnered with Travelex, the foreign currency exchange experts, enabling families to trade boring old adult money for Legoland Dollars, at an exchange rate of 1:1. Exchanges of $50 or more resulted in coupons for use in the park, putting kids in control, yet again. Kids rule, parents drool.

Silver Cannes Lion, Cannes Lions Shortlist, 4A's Partner Award